Tom Yam Siam_TVC(Fixed_Edition)
November 10, 2007
November 9, 2007
November 7, 2007
Packaging outcome:
Packageing "Tom Yum Siam" :
- When put 4 boxes together
- inside the box
- outside the box
User Profiles
• Primary Group
The primary target audience is Australian people who take an interest in Thai tradition. We chose Australian because the location where we are producing this project is Australia and we’d like to promoting Thai through event, which will take place around Federation Square, Melbourne. The purpose for this project is trying to make target audience perceive Thai tradition authentically. Since there might be many foreigner who misunderstand or couldn’t comprehend clearly about Thailand. The solution which many people might think is traveling to Thailand. In fact, there’s no need for them to go to Thailand, whereas they could experience Thai custom through surroundings around them such as activities, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.
• Secondary Group
The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourist as well. The main purpose is to provide more information that they might need to understand about Thailand. Moreover, we want to offer the way for getting more information and details about Thailand for tourist or anyone who pay attention to it.
The primary target audience is Australian people who take an interest in Thai tradition. We chose Australian because the location where we are producing this project is Australia and we’d like to promoting Thai through event, which will take place around Federation Square, Melbourne. The purpose for this project is trying to make target audience perceive Thai tradition authentically. Since there might be many foreigner who misunderstand or couldn’t comprehend clearly about Thailand. The solution which many people might think is traveling to Thailand. In fact, there’s no need for them to go to Thailand, whereas they could experience Thai custom through surroundings around them such as activities, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.
• Secondary Group
The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourist as well. The main purpose is to provide more information that they might need to understand about Thailand. Moreover, we want to offer the way for getting more information and details about Thailand for tourist or anyone who pay attention to it.
Introduction(Draft)
Introduction(Draft)
ปัจจุบันนี้ การที่คนเราพูดถึงสิ่งใดสิ่งหนึ่ง มักจะเกิดปัญหาการเข้าใจไปในทางที่ไม่ตรงกัน เนื่องจาก audience มีประสบการณ์ในสิ่งๆนั้นแตกต่างกันออกไป เนื่องจากได้รับข้อมูลในสิ่งๆนั้น จากแหล่งที่แตกต่างกันผ่านทาง 5 senses ของพวกเค้า ยกตัวอย่างเช่น บางคนแค่เห็น. บางคนแค่ได้ยิน หรือแม้กระทั่งบางคนได้สัมผัสมันมาแล้ว ซึ่งจากที่กล่าวมาข้างต้น ทำให้เกิด misinformation problem ขึ้น ซึ่งปัญหานี้ถือเป็นหนึ่งในปัญหาที่สำคัญมาก เพราะอาจส่งผลกระทบไป้ในหลายๆ ด้าน ไม่ว่าจะเป็น การข่าว การประชาสัมพันธ์ รวมไปถึง การโฆษณา procuct ต่างๆ เช่น ถ้าเราต้องการจะ advertise สิ่งๆนึง เราไม่สามารถรู้ได้ว่า audience จะเข้าใจในส่ิงๆนั้นขนาดไหนถ้า audience ไม่เข้าใจในสิ่งที่เราต้องการจะบอก มันอาจทำให้ product ของเรา ดูไม่น่าสนใจ ไม่ดึงดูด ซึ่งจะส่งผลกระทบทั้ง seller and consumer. So, we have find the way to let’s the audince exactly understand in our product as much as possible.
At present, when we are talking about anything it always has different opinion. This is because every can normally get any information from different source via his or her 5 senses such as someone only knew it from seeing or hearing, on the other hand, someone used to touch it before. According to all, it cause Misinformation Problem, this problem is one of the most significant communication problem for the reason that this problem might effect directly to many ways including news or advertising. For example, if we need to advertise some product, we couldn’t know that how deep the consumer will understand in that staff. If they could not get it probably make our product look unattractive or uninteresting at all. So, that problem is going to affect both seller and consumer. However, we have to find the way to let’s the audience exactly understand in our product as much as possible. Also, we have to make it attractive to the audience via their 5-senses.
ปัจจุบันนี้ การที่คนเราพูดถึงสิ่งใดสิ่งหนึ่ง มักจะเกิดปัญหาการเข้าใจไปในทางที่ไม่ตรงกัน เนื่องจาก audience มีประสบการณ์ในสิ่งๆนั้นแตกต่างกันออกไป เนื่องจากได้รับข้อมูลในสิ่งๆนั้น จากแหล่งที่แตกต่างกันผ่านทาง 5 senses ของพวกเค้า ยกตัวอย่างเช่น บางคนแค่เห็น. บางคนแค่ได้ยิน หรือแม้กระทั่งบางคนได้สัมผัสมันมาแล้ว ซึ่งจากที่กล่าวมาข้างต้น ทำให้เกิด misinformation problem ขึ้น ซึ่งปัญหานี้ถือเป็นหนึ่งในปัญหาที่สำคัญมาก เพราะอาจส่งผลกระทบไป้ในหลายๆ ด้าน ไม่ว่าจะเป็น การข่าว การประชาสัมพันธ์ รวมไปถึง การโฆษณา procuct ต่างๆ เช่น ถ้าเราต้องการจะ advertise สิ่งๆนึง เราไม่สามารถรู้ได้ว่า audience จะเข้าใจในส่ิงๆนั้นขนาดไหนถ้า audience ไม่เข้าใจในสิ่งที่เราต้องการจะบอก มันอาจทำให้ product ของเรา ดูไม่น่าสนใจ ไม่ดึงดูด ซึ่งจะส่งผลกระทบทั้ง seller and consumer. So, we have find the way to let’s the audince exactly understand in our product as much as possible.
At present, when we are talking about anything it always has different opinion. This is because every can normally get any information from different source via his or her 5 senses such as someone only knew it from seeing or hearing, on the other hand, someone used to touch it before. According to all, it cause Misinformation Problem, this problem is one of the most significant communication problem for the reason that this problem might effect directly to many ways including news or advertising. For example, if we need to advertise some product, we couldn’t know that how deep the consumer will understand in that staff. If they could not get it probably make our product look unattractive or uninteresting at all. So, that problem is going to affect both seller and consumer. However, we have to find the way to let’s the audience exactly understand in our product as much as possible. Also, we have to make it attractive to the audience via their 5-senses.
November 6, 2007
Outcome: Design Concept
Design Concept:
The design is focusing on the product utilization.
Firstly, we start with designing the logo. In order to solve the miscommunication problem that occurs from audience’s cognition that normally acknowledge some or partial of information, we will chose the medium that is easy for mass audience to understand. Based on this concept, we’ve chosen the Tom-Yum soup bowl as our logo.
In this case, we are doing the public relationship for Thailand. Because many people think that they can understand Thai only by traveling to Thailand, we try to change their attitude by using Thai food as the communication medium. This is because Tom Yum soup is one of the most popular Thai foods among people around the world. Thus, Tom Yum soup is comprised of two main contrast ingredients; the main ingredient is eatable, prawns, while the other is not for eating but is essential to enhance all the tastes of Tom Yum soup, e.i. Thai herbs. Just like Thailand, it comprises of many unique such as Thai people, culture, traditions, language, or foods.
All sides of the big box are in the square shape. Different pictures will be printed on each side.
On the top – A picture of the Tom Yum soup bowl is printed on the lid of the big box. We try to present that people normally perceive things only one side. Comparing to this bowl, we will see it partially from the first glance.
4 Sides of big box – The same pictures of Tom Yum soup bowl that is printed on the lid will be enlarged and divided into 4 pieces. Each piece is printed on each side of the box. Audience will be able to see the same Tom Yum soup bowl but in a bigger size. And when all are lined up in a row, it will become a big bowl of Tom Yum soup. This means that if people consider each part of a thing deeply, they will understand and see it with a broader viewpoint.
ด้านในของกล่อง
– พิมพ์ข้อมูลที่เป็นประโยชน์สั้นๆ เพื่อบอกข้อมูลที่น่าสนใจและให้ผู้รับไม่อยากจะทิ้งกล่อง และฐานกล่องด้านในจะเป็นที่วางของซีดี และ บนซีดีจะพิมพ์เป็นรูปเนื้อต้มยำคล้ายกับว่าเรามองเข้าไปในชามต้มยำ
Inside the big box – Leaflets with some useful information about Thailand will be put in the box in order to make the box valuable. The base of the box is made for keeping CDs. Picture of Tom Yum soup will also be printed on those CDs to make audience feel like they are looking into the bowl.
–
Four smaller boxes: All of four boxes are designed to have an equal size. On the top of each lid will have different popular Thai words, such as Sawasdee and Aroi. It will also have the English meaning below each word to make audience understand Thai words.
1st Box – Booklet about Thailand will be inserted in the first box. This booklet is aimed to inform some information about Thailand that foreigners should know, including Thai culture, traditions, and interesting places.
2nd Box – Recipe book is inserted in the second box. We will select some simple recipes of Thai food printed in the booklet.
3rd Box – Thai smell identity style will be in the third box.
4th Box – The Thai events and festivals calendar will be put in the last box.
Moreover, badges with simple design, such as chili, galangal, lime, kaffir lime leaves, logo…., will be given to all visitors as a souvenir.
The design is focusing on the product utilization.
Firstly, we start with designing the logo. In order to solve the miscommunication problem that occurs from audience’s cognition that normally acknowledge some or partial of information, we will chose the medium that is easy for mass audience to understand. Based on this concept, we’ve chosen the Tom-Yum soup bowl as our logo.
In this case, we are doing the public relationship for Thailand. Because many people think that they can understand Thai only by traveling to Thailand, we try to change their attitude by using Thai food as the communication medium. This is because Tom Yum soup is one of the most popular Thai foods among people around the world. Thus, Tom Yum soup is comprised of two main contrast ingredients; the main ingredient is eatable, prawns, while the other is not for eating but is essential to enhance all the tastes of Tom Yum soup, e.i. Thai herbs. Just like Thailand, it comprises of many unique such as Thai people, culture, traditions, language, or foods.
All sides of the big box are in the square shape. Different pictures will be printed on each side.
On the top – A picture of the Tom Yum soup bowl is printed on the lid of the big box. We try to present that people normally perceive things only one side. Comparing to this bowl, we will see it partially from the first glance.
4 Sides of big box – The same pictures of Tom Yum soup bowl that is printed on the lid will be enlarged and divided into 4 pieces. Each piece is printed on each side of the box. Audience will be able to see the same Tom Yum soup bowl but in a bigger size. And when all are lined up in a row, it will become a big bowl of Tom Yum soup. This means that if people consider each part of a thing deeply, they will understand and see it with a broader viewpoint.
ด้านในของกล่อง
– พิมพ์ข้อมูลที่เป็นประโยชน์สั้นๆ เพื่อบอกข้อมูลที่น่าสนใจและให้ผู้รับไม่อยากจะทิ้งกล่อง และฐานกล่องด้านในจะเป็นที่วางของซีดี และ บนซีดีจะพิมพ์เป็นรูปเนื้อต้มยำคล้ายกับว่าเรามองเข้าไปในชามต้มยำ
Inside the big box – Leaflets with some useful information about Thailand will be put in the box in order to make the box valuable. The base of the box is made for keeping CDs. Picture of Tom Yum soup will also be printed on those CDs to make audience feel like they are looking into the bowl.
–
Four smaller boxes: All of four boxes are designed to have an equal size. On the top of each lid will have different popular Thai words, such as Sawasdee and Aroi. It will also have the English meaning below each word to make audience understand Thai words.
1st Box – Booklet about Thailand will be inserted in the first box. This booklet is aimed to inform some information about Thailand that foreigners should know, including Thai culture, traditions, and interesting places.
2nd Box – Recipe book is inserted in the second box. We will select some simple recipes of Thai food printed in the booklet.
3rd Box – Thai smell identity style will be in the third box.
4th Box – The Thai events and festivals calendar will be put in the last box.
Moreover, badges with simple design, such as chili, galangal, lime, kaffir lime leaves, logo…., will be given to all visitors as a souvenir.
TVC
A television commercial is kind of advertising are promoted via the medium of television. TVC consist of brief advertising spots, ranging in length from a few seconds to several minutes and many companies also use TVC to sell every product and their services. We found out this idea from some attractive short advertising. We have to accept that TVC is the most effective media at this time due to TVC is very interesting and easy to understand. Moreover, we are able to remember all details easily even we watched it just the once.
Event
Event is some special situation that happens at a given place and time. Event is the one the efficiency way to promote everything. It is very fascinating because there are many activities in there. We came up with this idea from many Thai events that were happened around Melbourne due to when we were in any event we also felt that this was Thailand. So, we think the audience is able to get the real experience and exactly realize that what the product is from the event.
Mission (draft)
Mission of project:
From introduction, we had chosen Thailand to be our target because we are all Thai. We try to solve the problem by giving or make an experience to audience because we would like audience to share their experience and directly communicate with each other. We had chosen many things surrounding the audience to persuade them by give and provide all information that can make them understand and receive those thing directly in the same way. Then we had chosen the event to be one of our ways to promote the product, as the event that we had chosen can persuade audience to feel via senses and know about all informations. Also, we had chosen packaging to be other ways to promote Thailand by giving them as a gift so that the audience able to collect and know information about Thailand that we provided in our packaging with no necessary of traveling to Thailand. Within our concept "lets Thailand touch you" They can feel and know about Thailand by everything surrounding themselves. Audience can share those experience together via our event and packaging or gift. In our packaging we provide many information by use senses to promote Thailand as well. Including the TVC which promote people to go to our event.
From introduction, we had chosen Thailand to be our target because we are all Thai. We try to solve the problem by giving or make an experience to audience because we would like audience to share their experience and directly communicate with each other. We had chosen many things surrounding the audience to persuade them by give and provide all information that can make them understand and receive those thing directly in the same way. Then we had chosen the event to be one of our ways to promote the product, as the event that we had chosen can persuade audience to feel via senses and know about all informations. Also, we had chosen packaging to be other ways to promote Thailand by giving them as a gift so that the audience able to collect and know information about Thailand that we provided in our packaging with no necessary of traveling to Thailand. Within our concept "lets Thailand touch you" They can feel and know about Thailand by everything surrounding themselves. Audience can share those experience together via our event and packaging or gift. In our packaging we provide many information by use senses to promote Thailand as well. Including the TVC which promote people to go to our event.
Research: Grid System
One of the fundamental goals of any Graphic Design curriculum is to understand the enigmatic concept of the grid. So, the better we get at design, the more sensitive we become to spacing, weight, hierarchy, and the invisible structures that hold our design together. Without that sensitivity, all the grids in the world won’t make a great design.
I picked up “Grid Systems”. If it weren’t for the great examples with the beautiful vellum overlays. It explains the assignments that Kimberly Elam used in her class, and exhausts all the possibilities of a 3x3 grid. It is a great exercise but makes for some dry reading.
I picked up “Grid Systems”. If it weren’t for the great examples with the beautiful vellum overlays. It explains the assignments that Kimberly Elam used in her class, and exhausts all the possibilities of a 3x3 grid. It is a great exercise but makes for some dry reading.
Grid Systems: Principles of Organizing Type (Design Briefs)
By: Kimberly Elam’s.
These thumbnails are supposed to show designs worked out with a grid.
Thumbnails showing designs created with grids but the graphic elements seem to be placed very arbitrarily
Typical spread with see-through overlay to explain a poster grid.
A spread of potential layout ideas.
A spread that uses an overlay to place the grid over a design.
Research: Booklet
We’ve decided to present Thailand with booklets. Two booklets will be produced to deliver information about Thailand to the target audience. The first one is a guidebook while the other one is a recipe book. Those two booklets are aimed for the target audience to gain more information about Thailand. It is also made the package more valuable for target audience to collect. The format of those materials will be able to embellish, expand, and/or modify.
We have come up the one big box and four smaller boxes that place inside the big one. The size of each of the smaller boxes is approximately 15x15 cm. And the size of booklets that will be inserted in the smaller boxes is 14x14 cm. in order to fit into the four smaller boxes.
Inspirations
We have come up the one big box and four smaller boxes that place inside the big one. The size of each of the smaller boxes is approximately 15x15 cm. And the size of booklets that will be inserted in the smaller boxes is 14x14 cm. in order to fit into the four smaller boxes.
Inspirations
Research: Packaging Design
Packaging Design:
We have chosen to promote Thailand with a gift package because we want our audience to collect it for further reference. Also, we intend to produce it with the design that can be used as a souvenir for our audience. The package will be full of the meaning by itself. Thus, each part of the package will tell each of the story.
What is packaging design?
Packaging design can be viewed in four different ways.
- a means of protecting the contents of a package.
- a contributor to the cost of the end product.
- a sales canvas on which to promote the product's attributes and benefits.
- a part of the product experience itself.
The role of packaging:
Packaging plays many functional roles from protecting contents to helping the user employ the product but perhaps its main job is still seen as one to help sell the product at the point of perchase. Most products are meaningless (or at least undifferentlated) without their packaging.
Ex. Packaging Design
Research: Button badges
Button badges are very popular items amongst a large cross section of the youth community. They express a point of view, personal opinion, taste in music, or brand association. They are essentially a snippet of personality. It also helps an organization to do the fund raising by selling it at $0.40 - $ 2 a unit. Badges can be designed to have various sizes; 1 inch .25 inch 1.5 inch 1.75 inch 2 inch 2.25 inch 2.5 inch 3 inch 3.5 inch. However, the most popular size is 1 inch.
More importantly our audiences can show their support at minimal cost. It seems not much for each audience but you’ll be amazed at how fast these badges help. For the demand, if we would like to work in area of band playing gigs on any level you will already know how popular band badges are. People will buy or clip them because they like your band/product, and they want to support us. It may not always with a $ 30 t-shirt, but support it none the less.
Inspirations
PJ: Outline
Introduction: Tan-Pete
Mission: Tan
Research
- Booklet: Golf
- Packaging: Tan
- Badge: Kwan
- TVC: Pete
- Grid System: Kwan
- Visual inspirations: together
- Event: Pete
User Profile: Golf
Primary Group
Secondary Group
Outcome: Kwan
- Design
- Technology
: Logo Design
: Badge Design
: Television Commercial
: Packaging Design
User Feedback
Summary: togeter T
Mission: Tan
Research
- Booklet: Golf
- Packaging: Tan
- Badge: Kwan
- TVC: Pete
- Grid System: Kwan
- Visual inspirations: together
- Event: Pete
User Profile: Golf
Primary Group
Secondary Group
Outcome: Kwan
- Design
- Technology
: Logo Design
: Badge Design
: Television Commercial
: Packaging Design
User Feedback
Summary: togeter T
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