Packaging Design:
We have chosen to promote Thailand with a gift package because we want our audience to collect it for further reference. Also, we intend to produce it with the design that can be used as a souvenir for our audience. The package will be full of the meaning by itself. Thus, each part of the package will tell each of the story.
What is packaging design?
Packaging design can be viewed in four different ways.
- a means of protecting the contents of a package.
- a contributor to the cost of the end product.
- a sales canvas on which to promote the product's attributes and benefits.
- a part of the product experience itself.
The role of packaging:
Packaging plays many functional roles from protecting contents to helping the user employ the product but perhaps its main job is still seen as one to help sell the product at the point of perchase. Most products are meaningless (or at least undifferentlated) without their packaging.
Ex. Packaging Design
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