The primary target audience is Australian people who take an interest in Thai tradition. We chose Australian because the location where we are producing this project is Australia and we’d like to promoting Thai through event, which will take place around Federation Square, Melbourne. The purpose for this project is trying to make target audience perceive Thai tradition authentically. Since there might be many foreigner who misunderstand or couldn’t comprehend clearly about Thailand. The solution which many people might think is traveling to Thailand. In fact, there’s no need for them to go to Thailand, whereas they could experience Thai custom through surroundings around them such as activities, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.
• Secondary Group
The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourist as well. The main purpose is to provide more information that they might need to understand about Thailand. Moreover, we want to offer the way for getting more information and details about Thailand for tourist or anyone who pay attention to it.
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