Outcome: Design Concept

Design Concept:

The design is focusing on the product utilization.

Firstly, we start with designing the logo. In order to solve the miscommunication problem that occurs from audience’s cognition that normally acknowledge some or partial of information, we will chose the medium that is easy for mass audience to understand. Based on this concept, we’ve chosen the Tom-Yum soup bowl as our logo.


In this case, we are doing the public relationship for Thailand. Because many people think that they can understand Thai only by traveling to Thailand, we try to change their attitude by using Thai food as the communication medium. This is because Tom Yum soup is one of the most popular Thai foods among people around the world. Thus, Tom Yum soup is comprised of two main contrast ingredients; the main ingredient is eatable, prawns, while the other is not for eating but is essential to enhance all the tastes of Tom Yum soup, e.i. Thai herbs. Just like Thailand, it comprises of many unique such as Thai people, culture, traditions, language, or foods.


All sides of the big box are in the square shape. Different pictures will be printed on each side.
On the top – A picture of the Tom Yum soup bowl is printed on the lid of the big box. We try to present that people normally perceive things only one side. Comparing to this bowl, we will see it partially from the first glance.


4 Sides of big box – The same pictures of Tom Yum soup bowl that is printed on the lid will be enlarged and divided into 4 pieces. Each piece is printed on each side of the box. Audience will be able to see the same Tom Yum soup bowl but in a bigger size. And when all are lined up in a row, it will become a big bowl of Tom Yum soup. This means that if people consider each part of a thing deeply, they will understand and see it with a broader viewpoint.

ด้านในของกล่อง
– พิมพ์ข้อมูลที่เป็นประโยชน์สั้นๆ เพื่อบอกข้อมูลที่น่าสนใจและให้ผู้รับไม่อยากจะทิ้งกล่อง และฐานกล่องด้านในจะเป็นที่วางของซีดี และ บนซีดีจะพิมพ์เป็นรูปเนื้อต้มยำคล้ายกับว่าเรามองเข้าไปในชามต้มยำ
Inside the big box – Leaflets with some useful information about Thailand will be put in the box in order to make the box valuable. The base of the box is made for keeping CDs. Picture of Tom Yum soup will also be printed on those CDs to make audience feel like they are looking into the bowl.

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Four smaller boxes: All of four boxes are designed to have an equal size. On the top of each lid will have different popular Thai words, such as Sawasdee and Aroi. It will also have the English meaning below each word to make audience understand Thai words.
1st Box – Booklet about Thailand will be inserted in the first box. This booklet is aimed to inform some information about Thailand that foreigners should know, including Thai culture, traditions, and interesting places.
2nd Box – Recipe book is inserted in the second box. We will select some simple recipes of Thai food printed in the booklet.
3rd Box – Thai smell identity style will be in the third box.
4th Box – The Thai events and festivals calendar will be put in the last box.


Moreover, badges with simple design, such as chili, galangal, lime, kaffir lime leaves, logo…., will be given to all visitors as a souvenir.