November 6, 2007

Mission (draft)

Mission of project:

From introduction, we had chosen Thailand to be our target because we are all Thai. We try to solve the problem by giving or make an experience to audience because we would like audience to share their experience and directly communicate with each other. We had chosen many things surrounding the audience to persuade them by give and provide all information that can make them understand and receive those thing directly in the same way. Then we had chosen the event to be one of our ways to promote the product, as the event that we had chosen can persuade audience to feel via senses and know about all informations. Also, we had chosen packaging to be other ways to promote Thailand by giving them as a gift so that the audience able to collect and know information about Thailand that we provided in our packaging with no necessary of traveling to Thailand. Within our concept "lets Thailand touch you" They can feel and know about Thailand by everything surrounding themselves. Audience can share those experience together via our event and packaging or gift. In our packaging we provide many information by use senses to promote Thailand as well. Including the TVC which promote people to go to our event.

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