November 13, 2007
PJ: Introduction
People normally perceive and react to things differently based on their past experiences. This will lead to the misinformation problem that occurs from the way people have acknowledged things via their 5 senses. The 5 senses are visualization, hearing, smelling, tasting, and touching. Misinformation will also develop to miscommunication. In the marketing aspect, it affects directly to all parties; manufacturers, sellers, marketers, and consumers. It will be difficult to ensure that consumers can get or understand the same message as it is intended to. These messages may include messages from news, public relations, and advertisement. In order to overcome this problem, we have to find the way that makes consumers understand our product as much as possible by making a product more attractive and persuasive. We are trying to make a product that allows consumers to experience it with all of their 5 senses.
PJ: Mission
In this case, we choose to promote Thailand. The rationale behind this is that we are all Thais. And because we are Thai, it makes us easier to understand and explain about Thailand clearly. We are trying to solve the misinformation problem by communicating to our audiences via all of their 5 senses. By this way, audiences will have an equal chance to experience Thailand in the same direction (disregards to what they have experienced). The promotional tool will come as a gift package with the concept of ‘Let’s Thailand Touch You’. Under this concept, it allows audiences to feel and acknowledge Thailand from our materials in the gift package as well as to share those experiences with others through our gift package and activities held in the event. It includes the TVC, which promotes people to go to our event
PJ: User Profile
Primary Group
The primary target audience is Australian people who are interested in the Thai culture and tradition. We chose to promote Thailand at the Federation Square, Melbourne. This is because this venue is on of the Landmark of Melbourne where there is thousand of Australians visit everyday. The purpose for this project is to make target audience perceive Thai tradition authentically.
Many people think that to understand Thai, they have to travel to Thailand. But in fact, there are other methods that they can experience Thai culture and traditions through many things surround them. For example, they can experience through Thai festival, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.
Secondary Group
The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourists from other countries around the world as well. The main objective is to provide more information that they might need to understand about Thailand. Moreover, we want to offer another way for them to gain more information and details about Thailand for tourist or anyone who are interested in Thailand.
The primary target audience is Australian people who are interested in the Thai culture and tradition. We chose to promote Thailand at the Federation Square, Melbourne. This is because this venue is on of the Landmark of Melbourne where there is thousand of Australians visit everyday. The purpose for this project is to make target audience perceive Thai tradition authentically.
Many people think that to understand Thai, they have to travel to Thailand. But in fact, there are other methods that they can experience Thai culture and traditions through many things surround them. For example, they can experience through Thai festival, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.
Secondary Group
The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourists from other countries around the world as well. The main objective is to provide more information that they might need to understand about Thailand. Moreover, we want to offer another way for them to gain more information and details about Thailand for tourist or anyone who are interested in Thailand.
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