PJ: Mission

In this case, we choose to promote Thailand. The rationale behind this is that we are all Thais. And because we are Thai, it makes us easier to understand and explain about Thailand clearly. We are trying to solve the misinformation problem by communicating to our audiences via all of their 5 senses. By this way, audiences will have an equal chance to experience Thailand in the same direction (disregards to what they have experienced). The promotional tool will come as a gift package with the concept of ‘Let’s Thailand Touch You’. Under this concept, it allows audiences to feel and acknowledge Thailand from our materials in the gift package as well as to share those experiences with others through our gift package and activities held in the event. It includes the TVC, which promotes people to go to our event