PJ: User Profile

Primary Group

The primary target audience is Australian people who are interested in the Thai culture and tradition. We chose to promote Thailand at the Federation Square, Melbourne. This is because this venue is on of the Landmark of Melbourne where there is thousand of Australians visit everyday. The purpose for this project is to make target audience perceive Thai tradition authentically.

Many people think that to understand Thai, they have to travel to Thailand. But in fact, there are other methods that they can experience Thai culture and traditions through many things surround them. For example, they can experience through Thai festival, foods, people, events and many other things. The most important idea is just about the place where we live comes to nothing for getting to know Thailand.


Secondary Group

The secondary target audience is tourist and Thai people. Misunderstanding about Thailand might occur even for Thai people and tourists from other countries around the world as well. The main objective is to provide more information that they might need to understand about Thailand. Moreover, we want to offer another way for them to gain more information and details about Thailand for tourist or anyone who are interested in Thailand.