The design is focusing on the product utilization.
Firstly, we start with designing the logo. In order to solve the miscommunication problem that occurs from audience’s cognition that normally acknowledge some or partial of information, we will chose the medium that is easy for mass audience to understand. Based on this concept, we’ve chosen the Tom-Yum soup bowl as our logo.
In this case, we are doing the public relationship for Thailand. Because many people think that they can understand Thai only by traveling to Thailand, we try to change their attitude by using Thai food as the communication medium. This is because Tom Yum soup is one of the most popular Thai foods among people around the world. Thus, Tom Yum soup is comprised of two main contrast ingredients; the main ingredient is eatable, prawns, while the other is not for eating but is essential to enhance all the tastes of Tom Yum soup, e.i. Thai herbs. Just like Thailand, it comprises of many unique such as Thai people, culture, traditions, language, or foods.
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