November 13, 2007

PJ: Introduction

People normally perceive and react to things differently based on their past experiences. This will lead to the misinformation problem that occurs from the way people have acknowledged things via their 5 senses. The 5 senses are visualization, hearing, smelling, tasting, and touching. Misinformation will also develop to miscommunication. In the marketing aspect, it affects directly to all parties; manufacturers, sellers, marketers, and consumers. It will be difficult to ensure that consumers can get or understand the same message as it is intended to. These messages may include messages from news, public relations, and advertisement. In order to overcome this problem, we have to find the way that makes consumers understand our product as much as possible by making a product more attractive and persuasive. We are trying to make a product that allows consumers to experience it with all of their 5 senses.

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