DJP: Significance

Communication in these days needs to communicate through the human senses. And everyone perceives those messages in different way because of different background and experiences. Therefore, the effective communication has to direct the audience to think and believe clearly in the same way. Communication will fully success if we can create an experience to impact directly to the audience.

From our research, we found some communication issues that only one sense is not able to communicate the messages completely as well as the audience cannot understand through the messages in the same way. For examples, Coke Zero and Coke, some people think that they have the same taste but some people do not. This obviously shows that the communication in this case is not successful enough as the audience understands the message differently. Another example is print media such as print advertising; the messages are communicated just through sight. In consequence, the messages sometimes cannot deliver to the audience efficiently.

The best solution to solve the problem follow the research is to make the message clear by adding some components to deliver the feeling of other senses that the audience cannot gain it from those media. For example, we try to use the mixture of shape and color to let the audience consider that shape or color helps them understand the messages clearer. And those elements could provide the feelings of the other senses such as smell and taste to them as well.