DJP: 3 Preliminary Concepts

Concept 1 | Senses visualisation
• Limitations on the medium that we can’t avoid.
• Contents on the screen are not able to provide all of information they want such as smell and taste.
• How can we gain the effective consequence from that limitative medium?
• Visualisation techniques are important because they help make things become clearer.
Outcome
It is quite impossible that the monitor will come up with smell or taste. Thus, we will use the mixture of shape, colour and tone to indicate the smell or taste of the objects.

Concept 2 | Marketing/Ad campaign
• Some marketing or ad campaigns do not meet with success because of inappropriate planning.
• Planning is all related to the five senses of the target audience.
• Every media that has been used in campaign consists of the five senses.
Outcome
Marketing/Ad campaign for the product or service will be produced for this concept. As we collected and analysed information about senses and perception, we can adapt them for developing more efficient campaign. The outcome may vary in any media such as printing media, booth and stall, TVC, or radio spot.

Concept 3 | Design/Developing symbol or logo
• Everything can be identified as symbol or sign.
• Those signs are involved with us in everyday life, as it is a part of our routine such as safety signs, brand logos, and web pages.
• Those signs are communicating to us. It sometimes needs to be informed clearly such as safety signs.
Outcome
The most important thing of symbol or logo design is considering perception of shape and colour. Therefore, we should concentrate on choosing shape and colour, as it is all have its meanings. What we would do is developing symbol or logo in the most effective way by using the knowledge of colour, shape and perception analyzing from the probe kits as well.