Smell is part of human sensing system to detect odors in the environment, every human are able to distinguish over 10,000 different odor molecules. Smell is also the ability to detect food odors released in our mouths when we eat. Smell is a very direct sense, in order for you to smell something molecules from that thing have to make it to your nose and our brain processes the resulting information that gives rise to the sensation of smell. There are suggestions that smell can influence mood, memory, emotions, mate choice, the immune system and the endocrine system (hormones). We can communicate by smell - without knowing it. People react to the smell differently some react directly to the smell like the smell from flower or the environment around them, whether it is bread in the bakery, onions, perfume, a piece of fruit or whatever, but some was attract by the look of those product before they can be introduce to those smell such as perfume or food.
Color also can be related to sense of smell as well, such as when we think about pink color we can imagine smell of flower (Rose) or something sweet follow the color. Or orange color we will imagine smell of fruit (Orange). Therefore, color can be another thing that show people in each sense as well.
In the processes of sensing, only just smell cannot communicate directly on the products, all sense smell, taste, sight, touch and hearing need to be working together but sometime it is not necessary for all the sense to work together but still need at least two or three sense to work together such as smell and taste for example coffee if just only smell the smell sense would be able to tell what it taste like weather it bitter, sweet or bland. Moreover, sense of smell can work with sense of sight for example, if we smell of smoke we can imagine something burning.
For instance, to promote a snack it needs at least smells, sight and tastes to promote the product. Such as selling a chicken flavor snack the customer wouldn’t be able to tell weather it taste sweet, salty, spicy or bland until they actually taste and smell it. Then look further to the package on the package will show the particular flavor such as picture of chicken. Or to promote a perfume it needs smell and sight to promote. Most customer will be provide the smell of the particular brand to advertise their perfume by the seller then they would look further to the brand and the look of it.
However, each sense is significant for human to communicate. People use their sense to live and communicate in their lifestyle. There are smells of everything around them, sight of everything that they can see and imagine, hearing every sound that they hear, taste everything that they eat and touch everything that they catch or hold. So, five senses of human are all around our life and our world.
Reference:
http://www.sirc.org/publik/smell_human.html
http://www.berkeley.edu/news/media/releases/2003/10/20_sniff.shtm
http://www.fs.fed.us/r6/colville/waterfest/stream_sense.htm
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