Summarize Brainstorm Week2-3

Group: Think and Believe.
PROBE: How do you actually look at that?

BRAINSTORM:

• First idea is “Less is more or Less is bore”
• How does less communication.
• Have to thing in frame it in 2007 not 1971’s.
• The web, Poster / Billboard, try to look around:
o Street design.
o High end design.
• Does white space communicate?
• What’s real, and what’s make people believe?
• Hyper reality
• Try to find the symbol from the street or website also in general life which people can think on both side example ambulance symbols.
• Visual Phenomena
o http://www.michaelbach.de/ot/index.html
• “New information comes from anyway.”
• What are people feel with 5 sensitive?
• What are people think when drink?
• Water taste.
• White space
• We see in area that the sellers want.
• Everything that we saw is that true?
• We trust their products from where?


THE IDEA FOR VISUAL RESEARCH:
• Try to research people via COMMUNICATION GAME
• Ask and test people with Coke & Diet Coke & Zero Coke, What is difference?

o What is the difference between Coke Light and Diet Coke?
Coke Light and Diet Coke are both low-calorie soft drinks, and we offer diet products for the segment of the population that prefers low-calorie carbonated beverages.
In certain countries, the word “diet” is not used to describe low-calorie foods and beverages. In these countries, we offer Coke Light. The sweetener blend used for Coke Light is formulated for each country based on consumer preference.

o What's the difference between Coke Zero and Diet Coke?
Best Answer - Chosen By Voters
Coke Zero has Splenda added to make it taste sweet. Diet Coke doesn't have the sweetener. Personally, I think Coke Zero tastes better, but they say even diet soda is bad for you, so I guess I will have to stick to water.

o Coke Zero: Confused Anyone?
Hot on the heels of Diet Coke With Splenda comes Coca-Cola Zero. Coke Zero is sweetened with aspartame and acesulfame potassium (ace-k) and has zero calories. The only chemical difference between Coke Zero and Diet Coke is that Coke Zero has about half the aspartame but has more ace-k.

Confused anyone? It's a marketing thing - Coke have manufactured a "diet" coke without using the word diet... which in their eyes will appeal to a different demographic.

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by kwan